Website Launch Process

Kickoff

Welcome! And congrats on finding a partner who will understand and execute your vision with care.

You will:

  • Join a dedicated Google Drive folder where all our work together will be housed

  • Fill out a brief questionnaire to help me understand where your business is now and how you want to grow

  • Receive an onboarding packet with our timeline, contract, and all relevant policies in one convenient bundle

Research + Analysis

I conduct a thorough audit of your existing digital presence, a 1:1 interview with you, competitive research, & customer research.

Deliverables:

  • An analysis of your top 3 competitors, identifying strengths, weakness, opportunities, and threats

  • Recommendations for 3-5 brand personality words to guide your copy and website design

  • One ideal customer persona outline

  • Recording of our interview for your records (also a handy tool for identifying social media content!)

Writing + Design

I craft words & design simultaneously to deliver truly seamless customer experiences.

Deliverables:

  • Website draft with copy for review

  • Google doc with website copy for collaborative editing

Review + Revise

Get up to 3 rounds of revisions before final delivery to ensure you’re getting exactly what you need.

Note:

  • User testing is a recommended optional add-on that allows us to troubleshoot before the site is live

  • I offer basic SEO services for an additional fee

Launch!

Within 6 weeks, your site will be live online and doing its job to convert customers & keep them coming back.

Deliverables:

  • Brand Style Guide starter containing key language, your brand personality words, customer profile, and any unique stylistic conventions or terminology we’ve identified

  • Video walkthrough of the website’s back end to empower you to take over daily site management