Conducted interviews with founder, Karen Gross to help clarify and refine brand identity and language. Delivered an updated brand language style guide.

Helped develop key content pillars and apply them across platforms and brand activities. Generated strategic content for sales, podcast, and external communications.

Collaborated with the host to develop scripts and descriptive language, as well as identify social media content.

Worked with host 1:1 when recording content— coaching on presentation style for best results.

Oversaw live interviews both virtually and “IRL”.

Cut audio to prepare podcast episodes for the sound engineer.

Managed episode distribution on Youtube, Buzzsprout, and the SRI website throughout season 2.

Edited live Athleta collaboration podcast video.

Helped to develop the She Rocked It brand identity; set design, protocols, and language— ahead of February 2021 debut.

Developed customized best practices for podcast production workflow and delivered checklists to ensure consistent accountability.